CONFERENCES

  • EVENT DATE & TIME :November 25 - 27
  • EVENT LOCATION :Poliforum León. Guanajuato

A series of conferences will be organized as part of MACS. Please visit this page at a later date for confirmation of topics, speakers and schedules.

OUR EVENT TIMELINE

10:00
10:30
11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
16:30
17:00
17:30
18:00
18:30
19:00
THURSDAY 25th November
THURSDAY 25th November
PROJECT STUDIO CYCLING. Requirements of an indoor cycling studio
13:00 - 13:45
Brand: Core Health & Fitness

For years, indoor cycling has been a MUST at fitness centers, but now it has ventured outside the gym and reemerged in the form of specialized “studios” or “boutiques”. There are several franchises operating internationally and increasingly more local studios, but are we clear about the requirements an indoor cycling studio needs to meet to be successful ? From the choice of location to the space itself, the equipment and, above all, the product philosophy you want to convey to your target audience and that differentiates you from the competition, these are just some of the aspects we will be discussing at this conference and that can help you plan your studio with a greater chance of success.

Speaker


José Luis Sanz Guzmán
Schwinn cycling Master Instructor / Core Health & Fitness Master Trainer

Break
13:45 - 15:00

The Best Fitness Experience
15:00 - 15:45
Brand: Les Mills - Body Systems

Learn the formula for attracting and retaining the loyalty of your clients through group classes.

Speaker


Laura Santin
Directora General Les Mills México - Body Systems Institute

Break

The 7 lessons of my life as a professional athlete
16:00 - 16:45
Brand: Mercurio

Practicing a sport helps us get fit, shape our bodies, burn calories and cope with stress, but it also has some valuable life lessons to teach us and that can come in useful in our daily lives.

Speaker


Fabiola Corona
2008 Olympic triathlete

Break

Athleisure: Innovation and urban sports apparel trends
17:00 - 17:45
Brand: Tenis 360

Speakers


Oscar Montes de Oca
Tenis 360 designers
Oscar Emmanuel Rios Mora
Tenis 360 designers

FRIDAY 26th November
FRIDAY 26th November
Challenges Facing the Fitness Industry During the Pandemic
13:00 - 13:45
Brand: SMART FIT

A look at what happened before, during and after the Covid-19 pandemic, and what actions Smart Fit took to remain competitive.

Speaker


Oriol Cortés Sánchez
Smart Fit México Marketing Director

Break
13:45 - 15:00

The Importance of Stress Tests in Times of Covid
15:00 - 15:45
Brand: AQUILES MD

Health and sport have become the pillars of our search to live longer. Almost two years after Covid-19 arrived to disrupt our lives, we still have little knowledge of the disease and have tended to overlook the short, medium and long-term effects that can pose risks ranging from mild to severe when practicing sport. Individuals who have had Covid-19 are advised to take a comprehensive check-up and stress test to learn the extent of these effects, so they can begin practicing sports again correctly and safely.

Speaker


Dr. Jesús Federico Rivera Cantero

Break

COMUDE: León, 2023 American Capital of Sport
16:00 - 16:45

From a public policy perspective, in León, sport is considered a tool of social integration and transformation, and a contributing factor to economic development.

Speaker


Mtro. Isaac Noé Piña Valdivia
Director-General of the León Municipal Physical Education and Sports Commission

Break

Mindfulness in Sport by Dharma Rabbit
17:00 - 17:45
Brand: Dharma Rabbit

A practical/theoretical workshop during which we will explore the technical and philosophical foundations of Mindfulness, and look at some of the scientific evidence that supports this practice as an effective human development tool and the potential of a conscious lifestyle to contribute to our wellbeing. Following a theoretical introduction, you will learn some practical exercises that you can do on your own during the course of your daily activities / training sessions.

Speaker


Jorge Christian Castro Lozano (CONEJO YOGA)
Director

Break

Fitness & Wellness - Active Aging, Trends and Predictions
18:00 - 18:45
Brand: FITNESS & WELLNESS

We will be analyzing the current situation and trends in Mexico as regards the aging of the population, the challenges this poses to the country´s fitness industry and why investing in this growing market niche is a good decision.

Speaker


Francisco Castillo
CEO

SATURDAY 27th November
SATURDAY 27th November
MÉXICO MUSCLE COMPETITION
10:00 - 19:00
Company: MÉXICO MUSCLE COMPETITION