April 2024, WTC, CDMX
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About Guanajuato

León is a highly accessible city in the state of Guanajuato in Central Mexico that boasts one of the largest exhibition venues in the country, Poliforum León, and that offers a wide range of world-class expo tourism services.

Guanajuato is also home to quality value chains for the production of nutraceuticals, footwear and sportswear, and has been ramping up investment in sports infrastructure.

Nationwide, it is ranked 7th in terms of Olympic and Paralympic medals. In 2020, the state invested 138 million pesos in the refurbishment of sports facilities and has granted 2 million pesos in scholarships to some 200 sporting talents, evidencing its keen interest in the industry.

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